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UFA launches e-commerce platform MarketPLACE

UFA is pleased to announce the launch of MarketPLACE on, powered by Mirakl. The 114-year-old co-operative is harnessing the strength of the robust platform to offer products from a wider range of agricultural brands via its own e-commerce site. Vendors can use the platform to sell their own goods seamlessly.

With this new addition to the online shopping experience at, shoppers can add marketplace products and any products carried by UFA to their cart. The marketplace items can then be picked up with the UFA products from the Farm & Ranch Supply store of their choice. Marketplace vendors can also choose to ship their products directly to members and customers.

"MarketPLACE has been a labour of love, and thanks to everyone's collaboration and hard work, we are able to improve the customer experience, which is the ultimate win," said Glenn Bingley, VP of AgriBusiness and Supply Chain, UFA. "We are thrilled to offer online shoppers a curated marketplace where they can purchase the UFA products they love and have access to purchase products from an expanded digital assortment from new and trusted vendors."

MarketPLACE on offers shoppers easy access to more product categories and an assortment of new brands, merchandise categories and products from third-party merchants and brand partners. Best of all, the new products are available from a name you trust and are seamlessly integrated into the product assortment of the platform. And for agricultural business owners, UFA's new digital marketplace gives members and customers more ways to drive the success of their operations.

Powered by Mirakl, the industry-leading enterprise marketplace technology platform, and customized by UFA's digital, product strategy and technology teams, the platform provides third-party sellers with a superior experience to integrate their products into UFA's e-commerce architecture, with leading seller tools that help them monitor, drive, and grow their businesses with UFA. Vendors are in control of their brand assortment, they set the price, manage the product set-up, and manage their own deliveries and returns.

"The best online shopping experiences offer convenience, wide selection, and great value, all from a trusted brand that truly understands its customers," said Adrien Nussenbaum, co-founder and co-CEO, Mirakl. "With marketplace, UFA is showing its leadership by doing just that, creating a platform for agricultural business owners to meet even more of its members and customers' needs. Every company, regardless of industry, should look to follow UFA's example."

"This announcement supports UFA's commitment to investing in the communities it serves, making it easier for members and customers to do business from wherever they are, whether it's in person at the Farm Store or digitally from the field," said Scott Bolton, President and CEO, UFA. "We are supporting local vendors and even providing the opportunity for members and customers to sell their products. The launch of MarketPLACE supports rural communities, empowers local vendors and quite frankly, we believe that announcements like today's are critical, not only to our members' and customers' success but to our sector and province's ongoing economic prosperity."

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